introduce yourself in 200 words

24 11 2009

Just a mindblast….I was wondering myself, how would I introduce myself if had only a limited time, if it was an elevator pitch, if I had only 200 words, if I had to pictures to choose. What would you do if you have not all the space and abilities to present yourself.
Just was amazed by Tim Brown on the great visual on Design Thinking





SEO tips

24 11 2009

To optimise for search engines you shouldn’t forget your PDF files. Most people forget if using some Microsoft Office documents, or PDF files, to complete the document proporties. Google searches also for the document properties as attributing parts. Optimize as you would an HTML page, incorporating keywords in headlines, copy and meta descriptions and including anchor text hyperlinks.

  • These following tips are for free ;-)
  •  create text based PDFs
  • eliminate repetitive copy
  •  add customer succes stories
  • add case studies on your website
  • provide relevant industry news , tips and product offerings

Most important is to provide relevant and fresh information frequently on your website.





nice advertising saatchi and saatchi

24 11 2009

just for the fun to share….
anyone in need for a nose trimmer?





Tim Brown in TED

21 11 2009

Tim Brown urges designers to think big. Really nice video from Ted Talks.

Specially posted for Roos Groenewegen and Peter Craig





socialnomics

17 11 2009

A must read book. With some nice quotes.
Word of Mouth Goes World of Mouth
Social Media = Preventative Behavior (What happens in Vegas stays on YouTube)
I Care More about What My Neighbor Thinks than What Google Thinks
Social Schizophrenia
The “Glass House Generation”
Socialnomics.





Google redefines GPS navigation for Android

16 11 2009

A bit old article, but due to holiday I wasn’t able to read it. (thanks for the sharing #mvdlingen)
Google added in the US a complete free navigation tool on their Android phones. Business Models are redefined and its Google Maps are interactive with their navigation product.





Social media to get

15 11 2009

An exerpt of the great presentation by Paul Jones
An old phrase is: what you give is what you get. If you are in a conversation with someone who talks a lot, but that person seems not to listen, he is likely to don’t get your message. It’s the same about online media behaviour. While we are trying to send all of our Twitter messages in the air, but aren’t open for responses. Why is that? Why would we use Twitter or other platforms as a new dimension on spending our marketing budget. What is it worth to realise a 100k followers on Twitter, just for the follow. Why don’t you use the reactions as your marketing input. Why aren’t you aware of your Buzz Volume and measure it as a set of Advertising Spending Capital. But it is more then that. It is valuable for you company as long as your open for it, as long as you are willing to accept the feedback and use it.

Social Media ain’t different. It is the way to communicate through the same channel as your consumers are. It is now a channel where upon both the producer as the consumer is communicating with.