Multichannel posibilities tend to blurr. Imagine using the Wii or Kinect to locate actual shopping behavior in order to track realworld conversions. Showing heatmaps of buying behavior and Ecommerce in pilot stores is a 2012 trend. Watch interesting video of Shopperception
Shopperception: tracking real world conversions like web analytics Guido Gihaux from Administrator Agile Route on Vimeo.
