Service Design by Arne van Oosterom

Via In10, Vincent. thanks!

Service Design is putting your user into perspective. Not just designing the product, but the entire service surrounding it. What is the utility and how does the user interact.

Read also Demystifying Design : an argument for simplicity interesting….

Fan of Axe

How to create a commercial which sits in your head Day and Night. That’s why Axe Day and Night came up with this briljant advertisement. The Ad in the newspaper was blocked with a vague layer. See below

 

 

 

 

 

 

 

 

 

 

 

To see the undress, you were instructed to send an SMS within 21 hours. After 21 hours the commercial revealed the beauty as stated below. So basically you were obliged to think 21 hours of this woman. How long would you be on top of mind?

Some guerilla campaigns

See below some I just wanted to share with you guys.
The computer without a computer… Conceptual working.
 
True landscape, a four kilometer long zebra crossing

Fresh carrots in the streets

Monopoly city streets

Nice Game for a digital freak who has bits and bytes in his vains….
Google started a nice campaign (by Tribal DDB London) to enjoy the old fashioned Monopoly in a new way with Google Earth: Monopoly City Streets. The campaign durates 4 months. You receive 3 mio dollar as a startup budget, and the winner will be invited for the Monopoly World Series. Nuff said and play! 

ANWB verkeer iphone app

We hebben bij de ANWB sinds vandaag de nieuwe iPhone applicatie goedgekeurd gekregen door Apple. Naast direct de file informatie op je dagelijkse route af te kunnen lezen, de actuele webcams, flitspalen en wegwerkzaamheden.
Klik hier om hem in de itunes store direct te downen.

 Belangrijkste voor onze leden is het kunnen melden dat je met pech staat. We zijn nog bezig om de locatie nauwkeuriger te laten bepalen. Voor onze wegenwachters is het belangrijk om te weten langs welke kant van de weg je staat. De informatie die mee verzonden wordt (denk aan wat voor type pech je hebt, maar vooral je locatie) gebruiken we om onze service te optimaliseren. In een update later proberen we ook de meest voorkomende pechopties (verkeerde benzine, lekke band, lege accu) als bv het type auto (merk, model) te laten selecteren, zodat onze Wegenwachter direct weet wat er aan de hand is. Hieronder een aantal screenshots. Vergeet niet: hij is gratis te downen. Veel plezier ermee.

ciao,
Guido

how to promote your iPhone app

to get on the list of best iphone apps, or top 10, most needed, most wanted, most usefull, iphone apps you can’t live without, or whatever. I would like you to inform about the best ways to promote your application.

1. Offcourse, be presented in the App store (make sure you know all the regulations)
2. earmark the name of your app with keywords where people will search on, add description and a copy of the screen shots.
3. Submit your app to the review sites
4. Promote your app within other apps (but make it relevant; based on age, gender, geography, categorie)
5. share with socialize content tools like Digg, Share this, Delicious
6. Pricing strategy (start with a €4,99 and have a promotion for €0,99) This helps to get attention on some lists
7. Give a slideshare presentation, a Youtube movie and a podcast presenting and explaining the use of your iPhone app.
8. The customer journey is a “through the line” one. Which means that you need to use all of your advertising possibilities both online and offline. Use a newsletter, an emailing, mention the app in the regular advertising in newspapers ecc.
9. Use a Tell-a-friend function within the app
10. Use a “Tweet this” function within the app (eg. to share your highscore results or to share your location
11. Summary of 9 and 10 is to make it shareable. People want to share this with others.
12. Update your app once in a while to get under some renewed attention
13. Create a trial and payd version of your app to enthousiast people

Some creative tips from a brainstorm we’ve just had to promote your app: Host a app launch party, promote it in custom wrapping paper, update your linkedin status with iphone app, add the iphone app in your email signature.

some nice ads

Quick dry…. Rimmel ad:

Need a massage?

Axe commercial, even Mona Lisa is addicted to guys who are wearing that…

Creative outdoor