Gepost door: Guido Gihaux | 26 april 2009

New Retail Marketing idea

What if you want to keep up with your sales target and need to think out of the box. We’ll as read in the Wallstreet journal there are some retailers who are attracting more men in their shops by adding a pub/bar into their retail. Let’s see how it works. Retailer Lost Boys mentioned that one of his clients became much more relaxed after having a beer in his shop. Next step is to have a bar in the womenshops and a man couch to sit on, or maybe a TV? Who knows. See here for the WallStreetJournal article

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