Gepost door: Guido Gihaux | 7 juni 2009

Customer Service is the new marketing

Have you ever read the Zappos Story? That company is customer orientated indeed. As you know that the brand benefits from the experience through their channels, it sure benefits thanks to social commmunities. Most important notices are:

– Put your conversations in the centre of your business. People talk a lot about your brand.
– Break down the silos. People dont want to be bothered with companies who are not fulfilling their demands, but fingerpointing at the business unit next to them.

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