Gepost door: Guido Gihaux | 27 augustus 2009

The creation of an On Demand Framework is essential

Without a framework, most marketers tend to start with the tactics, focusing on the hottest new channel, tool or gadget, without thought into how, who and why they are there. So where should you start?

Be…
1. Insightful – Know your audience. What do they like? What is their online behavior?
2. Remarkable – Stand out from the crowd. Use emotion to connect with your audience. Let them know you understand them and can make their lives easier and/or more enjoyable.
3. Valuable – Getting someone to engage with your content is the first hurdle, but how do you get them to return or engage with you again? Give them something of value. Make it about them, not you.
4. Dynamic – “2.83 million pieces of new content are posted every day.” (Nielsen BuzzMetrics) Don’t be part of the clutter; create a path that is uniquely yours.
5. Portable – Engage with the consumer wherever they are, at any time. Consumers are looking for you – be there to greet them.
6. Conversational – Online media has transformed into a social and interactive experience. Brands must participate in the conversation. Consumers now expect it.
7. Everywhere* – Consumers don’t see the difference between channels. They do not care nor do they want to understand your online strategy. They just want to find what they are looking for when they want it. Simple. Be where your consumers are. Use insights to make these decisions.

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