Gepost door: Guido Gihaux | 17 juli 2010

Promoting Canada

Ever been to Canada? It’s a great country, with long views, great nature and a lot to explore. My favorite is Toronto. Nice buildings, friendly people, great vibe in this gigantic city.

What the tourism board of Canada wanted to proof the wellbeing of visitors to their country was to practise what you preach; showing realtime hastags on Twitter, uploaded pictures from tourists, travelreports of visitors and realtime Youtube video’s. I’m not a fan on how they presented it, as shown in the video, but I’m fan of the evidence they are giving by giving the crowd a voice and proof it without using big marketing words and superlatives. See the video of how they Showed it in LA, NY and Chicago.

Advertenties

Geef een reactie

Vul je gegevens in of klik op een icoon om in te loggen.

WordPress.com logo

Je reageert onder je WordPress.com account. Log uit / Bijwerken )

Twitter-afbeelding

Je reageert onder je Twitter account. Log uit / Bijwerken )

Facebook foto

Je reageert onder je Facebook account. Log uit / Bijwerken )

Google+ photo

Je reageert onder je Google+ account. Log uit / Bijwerken )

Verbinden met %s

Categorieën

%d bloggers liken dit: