Gepost door: Guido Gihaux | 17 juli 2010

Promoting Canada

Ever been to Canada? It’s a great country, with long views, great nature and a lot to explore. My favorite is Toronto. Nice buildings, friendly people, great vibe in this gigantic city.

What the tourism board of Canada wanted to proof the wellbeing of visitors to their country was to practise what you preach; showing realtime hastags on Twitter, uploaded pictures from tourists, travelreports of visitors and realtime Youtube video’s. I’m not a fan on how they presented it, as shown in the video, but I’m fan of the evidence they are giving by giving the crowd a voice and proof it without using big marketing words and superlatives. See the video of how they Showed it in LA, NY and Chicago.


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