Gepost door: Guido Gihaux | 30 mei 2011

Design Thinking new digital natives

The digital landscape is getting more and more complex. Websites are getting bigger and bigger each day. That’s why we need to go back to the core. Mobile devices are forcing us to rethink our screens and functionalities. We need to make concessions in order to reduce all the complexity for our users.

Design is getting more and more a technical and functional function. Where design used to be for the use of colours, contrasts and alignment, it is not anymore. Design is the counterpart for every online aspect. How about the Customer Activity Cycle, designing between interfaces, designing in order to gain more revnue or returning visitors.

  • User Experience is about challenging new revenue streams and ecommerce
  • User Experience is about to talk techie in order to conversate with frontend
  • User Experience is getting more business wise in empowering vision
  • User Experience creates insane good user flows
  • User Experience stimulates iterations for better experience

The next picture from Idea Couture gives you a view of where User Experience/Design nowadays stands..

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